To get the most out of your day, manage your attention not your time

by Tony Crabbe for qz.com

From the Renaissance to 1900, human knowledge has doubled every century; by World War II, a doubling only took 25 years. In 2006, IBM estimated that by 2010 the world’s knowledge would double every 11 hours (pdf). All this information, and similar increases in communication, have created unprecedented challenges for our brains. Overwhelmed and distracted, days pass in a blur of frenetic and relatively mindless activity; relationships get crunched into snatched moments before the screens suck us back. Our most valuable and scarce resource is no longer time—it’s attention.

This article is aimed at those of us who have felt the path to achievement is to maximize our time. It outlines a few of the simple shifts you can make to manage your attention instead. After all, it’s an attention economy.

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Marissa GandelmanComment